Consumer Behaviour LOral Male Grooming Range Assignment

Consumer Behaviour LOral Male Grooming Range - Assignment Example According to the research findings today world of cosmetics has advanced rapidly. From a simple moisturiser to anti-ageing emoluments to hair colours and lipsticks and all the range that is available for a consumer to consider is stupendous. Also, the numbers of companies who make these cosmetics enjoy a worldwide market for their products. One such leading name in cosmetics and beauty market is that of L’Oreal. The company was founded in France and was started in the year 1907. It started its production line by making simple basic dyes or hair colours. This small activity later branched out in many cosmetic products and continued to expand across the globe. Today the company makes a variety of products such as, make up, hair colours, hair care, skin care, etc. World over L’Oreal enjoys trust and faith of its millions of customers. L’Oreal has successfully integrated its values in the brand image they have built. It incorporated innovation, performance, style and value for money keeping in mind the environmental concerns and corporate responsibility it has towards people and consumers. L’Oreal has managed to build trust in the minds of consumers by consistently delivering quality products which ensure value for money. L’Oreal has successfully managed to build a brand image in all these steps of decision making process. Especially when it comes to alternative evaluation, choice and post-acquisition process L’Oreal has excelled its image building efforts. For a customer there is a wide variety to choose from over the counter. The choice becomes easy as the consumer is aware of the product and is comfortable using it. Post-acquisition or usage issues are solved by educating consumer properly. 1. Ensure that all our publicity and all our promotional material are based on proven results and scientific data. 2. Provide a true, reliable and accurate description of our products and their effects. 3. Do everything in our power t o ensure our consumers and customers can readily understand the purpose and correct usage of our products.2 These are some of L’Oreal Code of Business Ethics that are followed when the company assures that it is into responsible marketing and advertising promoting sustainable consumption. This ensures three significant perspectives the company undertakes when it markets for its products and services. 1. Creating a brand image that is instantly recalled by the customer for its trustworthiness and values 2. Having transparency established in consumer and manufacturer relationship 3. Creating awareness of its own products and its usage. All these add to various dimensions of the brand L’Oreal and give it an instant recall with values, ethics and trust. L’Oreal offers products in the range from luxury to consumer. Having various established brand names such as Diesel, Stella McCartney series, Maybelline. Fructis, L’Oreal offers a range to choose from. From Bo dy care to exclusive perfumes L’Oreal has it all, which gives a very comprehensive choice to the consumer. The fact that L’Oreal has been able to come up with such wide quality choice for the consumer is because of the company’s dedication to research and innovation in the interest of beauty. Some of the products are: L’