Marketing and PR Essay Example | Topics and Well Written Essays - 2500 words

Marketing and PR - Essay ExampleThese trade strategies complicate differentiation strategy as a suitable generic strategy, and operational strategies such as pricing, promotion, distri justion, and the environment. Other strategies adopted were push strategy for distribution of the products and services, and direct sales for the pricing of the commodities. The expected outcomes of the implementation of the marketing plan for the company were (a) to collide with 60 percent of the soft touch population, (b) improve the brand image within four months, and (c) adopt and implement the most appropriate and efficient marketing strategies to endeavor the targeted consumer. Marketing Plan for the Unsigned Band Yung Mur Publicity for the medicine artist means everything. Proper publicity ensures that the artist or music band be well known and received among the target audience. Gone are the days when musicians and music bands used to rely on record labels for publicity (Griffin, 2010). The world of music and media promotion has shifted to online promotion. This has leveled the playing field as artists can now compete at the same level. Everyone has a fair chance at success, as yearn as they make good use of the new promotional opportunities available on the internet. Unsigned bands such as Yung Mur, with the right marketing strategy, can gain even more recognition than their counterparts who are signed by big record labels (Business Resource Software, 2011). The marketing plan should aim to increase the bands fan base. To do this, the bands publicity strategy should be targeted at the right audience. The image and brand of the band should be unique and authentic. legitimacy is vital for musicians planning to run publicity campaigns on the internet or using any other new media for promotion. The most important aspect of online marketing for unsigned bands is having a website. A customized website that has been designed professionally is vital to success in the b usiness of music. The website should be about content marketing, and the content needs to be original. The best music promotion websites not look anything like marketing, but they actually function like marketing (Luther, 2011). This is how the Yung Mur website should be like. The website should enable the band to give its own unique platform, find its own fans and sell its music to them directly. Other new media forms that the band can make use of in their promotion include social networking sites and video-sharing websites such as youtube. These two are powerful marketing tools since they have the capacity to form a bulk of the bands target market. Although internet PR is a wise marketing strategy for musicians and music bands not yet signed to record labels, there remains the issue of argument from these conglomerates. Their influence is still significant because they also make use of the internet as a promotional tool for their work. However, there is also the option of collab orating with them for the utilization of online music marketing (Business Resource Software, 2011). As an unsigned band, Yung Mur can gain much exposure by collaborating with a music marketing conglomerate which is plausibly to use its established platform to sell the bands music. General Overview This marketing plan aims to popularize the name Yung Mur, not only in Britain, but in the rest of the western world. The