Sociolinguistics - Language, Dialects and Society

Sociolinguistics - Language, Dialects and Society Language is central to social interaction in every society, regardless of location and time period. Language and social interaction have a reciprocal relationship: language shapes social interactions and social interactions shape language. What is Sociolinguistics? Sociolinguistics is the study of the connection between language and society and the way people use language in different social situations. It asks the question, How does language affect the social nature of human beings, and how does social interaction shape language? It ranges greatly in depth and detail, from the study of dialects across a given region to the analysis of the way men and women speak to each other in certain situations. The basic premise of sociolinguistics is that language is variable and ever-changing. As a result, language is not uniform or constant. Rather, it is varied and inconsistent for both the individual user and within and among groups of speakers who use the same language. People adjust the way they talk to their social situation. An individual, for instance, will speak differently to a child than he or she will to their college professor. This socio-situational variation is sometimes called register and depends no only on the occasion and relationship between the participants, but also on the participants’ region, ethnicity, socioeconomic status, age, and gender. One way that sociolinguists study language is through dated written records. They examine both hand-written and printed documents to identify how language and society have interacted in the past. This is often referred to as historical sociolinguistics: the study of the relationship between changes in society and changes in language over time. For example, historical sociolinguists have studied the use and frequency of the pronoun thou in dated documents and found that its replacement with the word you is correlated with changes in class structure in 16th and 17th century England. Sociolinguists also commonly study dialect, which is the regional, social, or ethnic variation of a language. For example, the primary language in the United States is English. People who live in the South, however, often vary in the way they speak and the words they use compared to people who live in the Northwest, even though it is all the same language. There are different dialects of English, depending on what region of the country you are in. What Sociolinguists Study Researchers and scholars are currently using sociolinguistics to examine some interesting questions about language in the United States: There is vowel shift occurring in the North, in which pattered alterations to vowels is occurring in certain words. For example, many people in Buffalo, Cleveland, Detroit, and Chicago are now pronouncing bat like bet and bet like but. Who is changing the pronunciation of these vowels, why are they changing it, and why/how is it spreading?What parts of African American Vernacular English grammar are being used by white middle-class teenagers? For example, white adolescents might compliment a peer’s clothes by saying, she money, a phrase associated with African Americans.What will be the impact on language in Louisiana due to the loss of monolingual French speakers in the Cajun region of Southern Louisiana? Will the French features of language be sustained even when these French speakers are gone?What slang terms do younger generations use to show their affiliation with certain subgroups and to distinguish themselves from their parents’ generation? For example, in the ea rly 2000s, teenagers described things that they enjoyed as cool, money, tight, or sweet, but definitely not swell, which is what their parents would have said when they were teenagers. Which words are pronounced differently according to age, gender, socioeconomic status, or race/ethnicity? For instance, African Americans often pronounce certain words differently than whites. Likewise, some words are pronounced differently depending on whether the person speaking was born after World War II or before.Which vocabulary words vary by region and time, and what are the different meanings associated with certain words? For example, in Southern Louisiana, a certain breakfast dish is often called lost bread while in other parts of the country, it is called French toast. Similarly, which words have changed over time? Frock, for instance, used to refer to a woman’s dress, while today frock is rarely used. Sociolinguists study many other issues as well. For instance, they often examine the values that hearers place on variations in language, the regulation of linguistic behavior, language standardization, and educational and governmental policies concerning language. References Eble, C. (2005). What is Sociolinguistics?: Sociolinguistics Basics. pbs.org/speak/speech/sociolinguistics/sociolinguistics/.

You are starting a new business in British Columbia and you have 20 Research Paper

You are starting a new business in British Columbia and you have 20 employees and 15 different positions to run the opreation - Research Paper Example The metropolis has a business enabling environment and is often frequented by visitors all year round thus, a good business destination. Since this nature of business is more of a luxury, Princeton was ideal since most of its inhabitants are affluent according to a research conducted by Forbes in 2011. That notwithstanding, the town is a major tourist destination along the Canadian coastline hence likely to be frequented by foreigners who may be likely to be interested with the services that we offer (Sims, 2007). The competitive edge of Rozalo health spa and salon is centred among the following; team of dedicated staff, services that we offer, our strategic location and finally our client centred business strategy. The twenty highly qualified men and women who form the workforce for Rozalo health spa have the pre-requisite skills and expertise to perform their duties effectively to guarantee high degree of customer satisfaction, thus branding our firm as a premier outlet in giving quality and distinguished services in Princeton. The services that we offer are also another element in our competitive edge, after conducting a dull feasibility study in Princeton and its environs we realized all the existing health spas in the area literally offered similar services with minimal specialization. Having identified that market niche our firm decided to venture into a few specialized services which would be customer made to fit individual client needs and preferences. Thus, any customer visiting our premises will leave clients satisfied that all their expectations have been accomplished. That notwithstanding our business premise is strategical with proximity to beach hotels hence providing easy access to clients on vacation to pop in for specialized services while they are relaxing. Finally, the business strategy of Rozalo health spa as a firm is client centred. This means all the

Pre-testing of Advertisement before Launching Essay

Pre-testing of Advertisement before Launching - Essay Example Coulter (2005. pp43-44) termed this as attitude change as a function of information processing & "persuasive communication". Coulter termed the attitude change as quantitative effect of advertisement and variation in thinking as a result of advertisement as qualitative effect of advertisement. Chaudhuri (2001. pp275) discovered some evidence of the effects of advertisement that the dimensions of customer emotions are strongly linked with the perception of risks in purchasing products & services. In fact the author also established that negative emotions have much stronger influence than positive emotions the in way that the same create threatening consumption scenarios for customers thus leading to negative perceptions of risks pertaining to the products & services. Also it was observed by the author that the perceptions of risks are more prevalent in products where the customers tend to actively analyze the pros & cons of acquiring them. It was surprising to be observed that alcohol & cigarettes, in spite of display of clear warning messages, were highly consumed by the users given that they buy these products more because of addiction rather than need. In this context, the author also appreciates the comment by Wang and Minor (2008. pp198) that "Marketing research needs to pursue more precise, comprehensive, and unbiased measurements of the psychological processes to reflect a broader and deeper intellectual understanding of the human mind's mechanism". Looking into these complex expected reactions of consumers, it is highly risky to launch an advertisement to customers without carrying out psychological effectiveness tests of the campaigns. In fact, if the advertisements are launched without such tests and the results are disastrously negative perceptions in customer's mind, then the damages thus caused may take ages to be repaired and sometimes may even get rendered as absolutely irreparable. For example, in a very recent research Hansen and Strick et al (2009. pp145) challenged an old myth that humour makes the impact of an advertisement very effective. After an impressive survey on this subject they realized that humour in advertising reduces memory of brand names as it distracts the customers from brand names from even within the advertisements. They discovered that customers only remember the humour but not the company and its brand names. Also, customers may not take such products seriously although they appreciate the humour a lot. This discovery may shatter empirical generalizations that have been letting millions of dollars getting shed on some conceptual framework that is traditionally perceived to be effective only to be realized now that the output was more damaging and against the objectives of the campaign. This justifies that campaigns should be tested effectively before they can be launched to actual end customers. Having said that, it needs to be understood and emphasized that this is not an easy phenomena. The advertisement designers need to come out of the shell and comfort zone and be ready to face the criticism from the testers of the advertisement. The testers need to be certain individuals that have no stake

Direct Marketing Assignment Example | Topics and Well Written Essays - 250 words

Direct Marketing - Assignment Example As a manager, Meredith required an integrated marketing information system in carrying out his analysis. An analysis based on data collection, which is an essential requirement aiding planning, implementation, and control responsibilities. Marketing Information System helps in assessing the previously collected data, develop the needed information, and distribute that information in a timely manner. Meredith employs registration as a mechanism for data collection. Registration and licensing avails valuable data that are essential to completing enumeration, though limited to variables change slowly. The variables include numbers of fishing vessels and their characteristics (Kotler & Keller 2011). Meredith used questionnaires as a second means of data collection. Issuance of unfilled relevant questions forms to consumers after purchasing commodities. It is less expensive method of data collection since the customers tend to be co-operative. The third method Meredith employed is the use Interviews that enabled extraction of valuable feedback from the clients and public. The final method used in data collection by the managing director is direct observations. The method offers first-hand information based on individuals expected

Martin Luther King Jr. and Henry Thoreau Debate Essay Example for Free

Martin Luther King Jr. and Henry Thoreau Debate Essay Fight For What is Right A cold, snowy winter night in Birmingham, Alabama: one of those nights where you would rather stay inside and sit by a fire while sipping on a cup of hot chocolate. Not everyone is doing that though, for many people walk in the cold all bundled up. Some of the more unfortunate ones stay stranded outside in the freezing weather with not nearly enough layers to keep them warm. In Birmingham, a lot of these people consist of African Americans who cannot afford somewhere to keep warm or are Just simply denied a place to stay based on their skin color. In this day and age, segregation exists between whites and blacks. A huge issue nationwide, but when it comes to Birmingham everything is taken to a new level. To ensure the separation of whites and blacks, you can see plenty of racial signs and other such tactics used by the city. Although between King and Thoreau, none of these resemble an issue; they both could stay warm under their nice winter Jackets, both had a place to go back home to and more importantly, one was a white man and the other a black man. Henry David Thoreau and Martin Luther King Jr. both made themselves very well known and idolized by many. They knew each other through a mutual friend but came into contact when they ran into one another here in Birmingham. The segregation in Birmingham continues to get out of control with constant bombings and killings of African American citizens, causing certain groups to want to take action towards reform in Birmingham. The group known as the Alabama Christian Movement for Human Rights called upon King to help lead them in non-violent reform, while Thoreau made his trip here to witness the reforms. Thoreaus time of non-violent reform came about years before King even began to participate. King actually learned Just about everything from Thoreaus writing, but Thoreau has no sense of that at this very moment. What King learned from Thoreau, he put to use more than Thoreau ever did. Right now the two men share the same non-violent beliefs and want to spread the word in their own separate ways. As the two men walk down the street they engage in friendly small talk. But then they come across a black couple denied entry into a restaurant. Both men look at ach other in disgust. They have seen it happen hundreds of times, but each time they see it, they have the same disgustful reaction. After what they Just witnessed, the two men started to state their opinions to each other on why they see this type of policy as a disgrace. Henry Thoreau spoke first with a scornful tone in his voice on how he cannot respect his government for allowing instances like these to occur. He continues speaking, l cannot for an instant recognize that political organization as my government which is the slaves government also (180). In response, King expresses to Thoreau, that you cannot put the entire blame on the government even though they could change the laws involving segregation. But would that change how the white majority feels, especially in southern states. Those people grew up witn certain opinions ot Atrican Americans. King goes on with another strong statement, saying Whatever affects one directly, affects all indirectly (214). With this statement, King tries to tell Thoreau that if they cannot change how people think, then segregation will not change either. After uttering such words, King goes quiet, neither one of them saying anything to each other. Both continue walking with their eyes facing forward, trying to fgure out what they are going to say next. After a few minutes of walking in the freezing cold with a light flurry of snow, the silence is broken. King ends this when he asks Thoreau how he plans on making a difference for racism and segregation. Thoreau does not respond right away, giving King the opportunity to answer his own question: Henry, we need to make a difference here in Birmingham. If we do something here then it ay affect the whole nation. And we need to do it in a non-violent manner. He continues, In any non-violent campaign there are four basic steps: collection of facts to determine whether injustices exist; negotiation; self-purification; and direct action (215). King believes that these steps will lead them to a successful reform against segregation. Thoreau agrees with King that they should reform in a non-violent way, but questions who will Join him. He immediately states, They continue enjoying each others company, but ever since their heated discussions the two have not said one word or even batted an eye towards the other. They arrive at the footsteps of Martin Luther King Jr. s apartment where he says one final comment to end the night, Henry, we have a moral responsibility to disobey unjust laws (218). We are nere tor a reason; and that reason involves making a ditterence. So tomorrow lets get everyone in town together and move forward with this reform. Thoreau ooks at King with a blank face and continues his way. With his incomparable leadership ability, King leads a reform the next day in Birmingham. The reform in Birmingham took place in 1963, and was led by Martin Luther King Jr.. This action brought attention to the integration efforts in the city, and during these nonviolent riots the citys police brought out dogs which attacked the civilians. They would also spray the people with high powered water hoses. But the reform actions demonstrated led to the government changing the city of Birminghams discrimination laws.

Macbeth :: essays research papers

The William Shakespeare play  ³Macbeth, ² depicted Macbeth as a loyal subject of King Duncan and his homeland of Scotland. Duncan was so pleased with Macbeth ¹s actions during the war that he was named the Thane of Cawdor, a title not far from king. Soon after, he wrote a letter to his wife that would make his future blood stained. Macbeth told her about the possibility of becoming king and in-turn hooked her on the idea. She then did everything in her power to give Macbeth the crown of Scotland.   Ã‚  Ã‚  Ã‚  Ã‚  Duncan ¹s gratitude for the deeds of Macbeth were displayed when Duncan announced,  ³Would thou hadst less deserved, that the proportion both of thanks and payment might have been mine! Only I have left to say, more is thy due than more than all can pay. (p.34) ² The last sentence of his quote said that he deserved more than everyone could have given him. Duncan ¹s thankfulness resulted in raising the title of Macbeth from Thane of Glamis to that of Cawdor. Only one title then separated him from being next in line to the throne, the Prince of Cumberland.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth could not help but notice how close he was to being king and hinted his ambition to have the title in his letter to Lady Macbeth. He wrote,  ³...came missives from the King, who all-hailed me Thane of Cawdor, by which title, before, these weyard sisters saluted me, and referred me to the coming on of time with Å’Hail, King that shalt be! ² Since the witches had predicted Macbeth gaining Thane of Cawdor, he believed they might be right about him replacing Duncan, as the letter continues,  ³This have I thought good to deliver thee, my dearest partner of greatness, that thou mightst not lose the dues of rejoicing by being ignorant of what greatness is promised thee. Lay it to heart, and farewell. (p.35-36) ² This passage also portrays Macbeth ¹s trust in his wife when he addresses her as,  ³...my dearest partner of greatness,... ² His trust in Lady Macbeth later allowed her to convince him to murder Duncan. Macbeth believed her when she said,  ³We fail? But screw your courage to the sticking place and we ¹ll not fail, (p. 42) ² which confirmed the deal.   Ã‚  Ã‚  Ã‚  Ã‚  Immediately after Lady Macbeth reads the letter from her husband, the idea of their royalty sets in. She says,  ³Glamis thou art, and Cawdor, and shalt be what thou art promised.

Nursing Care Plan and Evaluation

Instructions: 1. The nursing care plan evaluation is based upon the application of criteria appropriate for the student’s skill set. 2.All nursing care plans must be typed (Times New Roman, 12 point font). The nursing care plan form is available on Blackboardâ„ ¢ in each clinical course. 3. The grading rubric must be attached – last page of nursing care plan. 4. All relevant assessment tools used (physical, psychological, or psychiatric i.e. Braden Skin Assessment, Fall Risk) must be attached.HIPAA (Health Information Privacy and Protection Act) mandates all health care providers protect patient privacy. Only information that the patient specifically releases may be shared with others. Only professional persons (students and instructors) involved in care are allowed access to the health care information. The student should be cautious about what information is shared verbally and with whom. If the student is approached for patient information by someone who purports to have authority, the best course of action is to refer that individual to the appropriate administrative personnel.IVY TECH COMMUNITY COLLEGE OF INDIANA – REGION 6 NURSING PROGRAMNURSING HISTORY & PHYSICAL ASSESSMENT FORMStudent _________________________ Date of Care __1-26-2010 to 1-27______ Facility/Unit _Oncology_BMH___ InstructorHealth HistoryBiographical Data:Patient's Initials _DH___ Age __79__ Gender__F__ Martial status: Widow__ DOB: _7/29/1930__________Birthplace: Randolph County__ Ethnic origin/Race: _Caucasian_ Occupation: previous factory worker_Work status : retired_________ Educational background __High school______________History source initials ___Pt__ Relationship to client __self__________________Transcultural Considerations: (Time, space, touch, & value orientation, language considerations, spiritual beliefs, education level)Pt speaks English. High school was the highest education received. She worked at a factory for years and then quit to stay home and r aise her two kids.Special Needs:WalkerReasons for Seeking Care: (Brief statement in patient's words that describes reason for visit – Chief Complaint) Pt states she is here due to her ovarian cancer.Past Health History:Approximate hospitalization dates: 1/17/2010Serious or Chronic Illnesses (Approximate onset): Pt has a hx of: HTN, gallbladder disease, hiatal hernia, ulcers, diabetes type 2, hypothyroidism, depression, ovarian cancer, arthritis, migraines, cataracts and a right leg fx. Pt has also had these surgeries: hysterectomy, appendectomy, cataracts, cholecystectomy, colon resection, hernia, thyroidectomy, tonsillectomy, and adenoidectomy.Obstetric RotationCurrent Obstetric Assessment:Gravidity ______ Term ______ Preterm ______ Abortions ______ Living ______Blood Type _____ Rh Factor _____LMP _______ EDC _______ RhoGAM Status ______ DTR ________ (if applicable)Date & Time of Delivery __________________________________Type of Delivery ___ SVD ___ Forceps ____ Vacuum ____ Cesarean Section___________ Anesthesia/Analgesia _______ EBLPerineum: ______ Intact ______ Episiotomy _____ Laceration & Location__________________Please note any current obstetrical problems/complications (GDM, pre-eclampsia, etc.)Please note any past obstetrical problems/complications: (Condition, duration, treatment)Infant Data:Gender ___________Apgar Score ___ / ___ Gestational Age _____weeks Cord Vessels_____ Feeding method ______ Weight at Birth _______ Length at Birth ________Blood Type & Rh ______ Direct Coombs ________ (if known)Complications at Delivery:Attachment Behaviors:Allergies: Medications: _Vaseline, Tetanus, Penicillin, Codeine, Aspirin, Morphine, Sulfa ___________ What kind of reaction was experienced: __Rash, hives, facial swelling, Headache, _______ Foods: ___NA________________________________________________________________ What kind of reaction was experienced:_Na_________________________________________ Contact: __NA_________________________________________ _______________________What kind of reaction was experienced:__NA________________________________________Current Home Medications: (all prescription, over the counter, home and herbal remedies, include trade or generic name, dose, and frequency) Reason for taking medication (patient stated). 1. Lisinopril 20 mg 1 tab q pm daily- lowers BP2. Levothyroxine 100 mcg 1 tab qdsync daily- thyroid replacement 3. Ondansetron IV 4-8 mg q6hr or PRN- nausea med 4. Sennosides 8.6 mg 1 tab daily- for constipation 5. Polyethylene glycol 17 gr powder daily take with 8 oz of water- for constipation 6. Demecloclycline 300 mg 1 tab TID- tx of bacteria 7. Nystatin 5 mL QID swish and spit- tx of fungus 8. Insulin Reg (Human) PRN with sliding scale- for diabetes 9. Promethazine 12.5 +5mL q8hr dilute with 9mL NS prior to IV with max rate 25mg/min – helps with nausea and used for antihistamine 10. Hydromorphine brand: Dilaudid 2 mg q2hr or PRN- per painSubstance use: (Frequency and amount) Tobacco _ __Past hx for 40+ years _________ Alcohol ___hx of occasional ____________________________________________ Illicit drugs __none____________________________________________________________Family History: (Health status or cause of death of blood relatives displayed in a genogram format)Family & Social Support Systems: Pt has a daughter and son that visit her daily. She also has a granddaughter that visits a few times.Physical AssessmentPrimary Medical Diagnosis: _______Hyposmality___________________________________________________________________ Secondary Medical Diagnoses: __Ovarian Ca Height __5’5†______ Weight ___182_____ Head Circumference (if < 2 yrs of age) _________________ TPR _98.5 – 66 – 28_____ B/P __142/77____ Pain Score ___10___Pain Goal __0___ BMI ___30_______ Oxygen Saturation _92____ Supplemental Oxygen _2L___ Diet: __general with 1500 ml fluid restriction____Consumption % __less than 10% General Appearance:Pt is a 79 year old female with g ray hair. She is sitting up on the BSC with a pillow behind her back and a pillow in her hands pressing against her abd. Breakfast tray is sitting in front of her but she is unwilling to eat. Pt states she â€Å"just hurts so bad from the constipation.† Pain meds had already been given to her.Patient's Health Promotion Activities At Home: Pt uses a walker at home.Site Assessment of Invasive Lines and Drainage Tubes: (Note location, type, and findings) PICC line in right upper chest with no signs of redness or bruising. There is an IV in her upper right arm that has some bruising.Mental Status – General Impression: (attach screening tool/results if used) A & O X3. Pt sometimes seems to be a little confused.Skin, Hair & Nails: Braden Scale Score: ___19 LOW _______ (attached) Skin is warm/dry/intact. Pt has a bruise over her left antecubital area and on top of left hand due to a previous IV. She has a scar from her gallbladder surgery that is still healing with no signs o f infection. She also has an appendectomy scar from a previous surgery years ago. Hair is full and thick. Nails of both upper and lower extremities are yellow with cap refill.